Any business revolves around sales and meeting the deliverables. Social Wolf, a digital marketing services company in Bangalore understand this well. The digital marketing space has three parts to its search, email, and display advertising. Email marketing is about reaching to your target audience via email and the database can be procured, rented or in-house. Reaching your target audience by advertising on publisher websites is display advertising.

Search has three parts to it and they are Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). The on-page and off-page activities help in the organic ranking of a website in the search engines like Google, Yahoo, and Bing. SEM predominantly deals with PPC which is pay per click and the core activity is to drive traffic. One concept is that PPC should include the spend on social media (since it is pay per click). Being a PPC company in Bangalore, we can manage global campaigns. Getting the brand message and pushing the product or service using social media is SMM. SMM is also used for lead generation and not just branding or getting the brand message to the target audience.