Given past experience, I really shouldn’t be lusting after the 2011 Ford Taurus Limited I just had on test for a week. Not only do I remember when the Taurus used to be a “rental car” special but I also used to be a Ford Service Advisor during a period where cost cutting and quality woes were a fact of life. I will put it this way—my first day on the job was the day the Explorer/Firestone tire recall was announced. Back then Ford assumed nobody wanted a fun to drive, stylish, full size sedan because the SUV/truck market was booming. But somewhere along the line Ford got its mojo (and corporate thinking) back in line, so this 2011 Taurus is nothing like I remember from my Service Department days. I don’t want to use an old Ford advertising slogan here but I think the following is an appropriate way to feel nowadays about the company that Henry built. So what is the tag line that I am referring to? Is it the ever immortal “Quality is Job One?” Well, I must admit that quality and Ford Motor Company can now truthfully be mentioned in the same sentence. In fact, Ford just beat Toyota in the most recent J.D. Power and Associates Initial Quality Survey and routinely equals Honda. But the ad I was thinking of says that if you haven’t driven (or seen the interior of) a Ford lately you really should give them another look. I would dare even say that if you are shopping for a full size luxury sedan (Buick LaCrosse, Acura TL, Lexus ES350, Hyundai Genesis, Cadillac CTS); you might find just what you are looking for in the 2011 Ford Taurus Limited. It really is that good. Exterior Styling This is the one part of the design that got somewhat mixed reviews from passengers but I thought that the rather conservative and angular lines were very Germanic in nature. Or, shall I say, what German cars used to look like before they started getting ugly. I am talking to you, BMW. The 2011 Ford Taurus doesn’t have one bad viewing angle and to my eyes, that is the hallmark of good design. It also means that it won’t age quickly like other luxury sedans that use “trendy” styling cues and slashes through the bodywork. Again, I keep picking on BMW. So to sum up, Ford really did a great job with the exterior of the Taurus simply by not overdoing it. The 2011 Taurus may not shriek “buy me now” the minute you lay eyes on it but over time you will notice an air of dignified class that fits it like a tailored Category:Home › Home • Will higher gasoline prices mean lower sales for new cars? — part 2 • Will higher gasoline prices mean lower sales for new cars? — part 1 • Should the crew of the Sea Shepherd board whaling ships? • Which makes a better pet: A dog or a cat? — part 13 • Grandparents: Can blogging chronicle your genealogy? • Which makes a better pet: A dog or a cat? — part 12 • Are teachers unions the cause of public school problems today? • Which makes a better pet: A dog or a cat? — part 11
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